Otsuka group strive to contribute to the development of regions and communities by working together with local residents on social and cultural projects.
On the 75th anniversary of establishing the Otsuka Group company, we opened the Otsuka Museum of Art in the founding location of our company, Naruto City in Tokushima Prefecture. This art museum is one of the largest exhibition spaces in Japan, and houses over 1,000 ceramic reproductions of major works of Western art. Otsuka Ohmi Ceramics Co., Ltd. used special techniques to make life-size ceramic reproductions of different kinds of art, from ancient wall paintings to modern paintings, originally exhibited in around 190 art museums in 26 countries. Usually, original artworks inevitably face discoloring and decay from environmental pollution, or sometimes even more extensive damage from disasters such as earthquakes or fire, but these replicated ceramic masterpieces can maintain their original color and shape for more than 2,000 years.
Through this unique approach of creating ceramic masterpieces, we have incorporated creative and unique ideas. For instance, the six parts of El Greco’s “Santo Domingo el Antiguo Altarpiece” are usually impossible to see together at one time. However, in creating a reconstruction of the famous altarpiece, we have made this possible. We have also created a comparative exhibition of “The Last Supper” by Leonardo da Vinci, where you can see it before and after its restoration. Furthermore, we chose to exhibit our reproduction of Monet’s “The Water Lilies” outside to fulfill the painter’s wish that it should be seen in natural light.
We have had many positive reviews from visitors from both within and outside the country. The museum, and the craft and innovative ideas behind the exhibits, provide a perfect way for the Otsuka Group to help promote the art and culture of the Tokushima community.
The Otsuka group will continue to promote the art and culture of the local community through this museum and the unique ideas and technology used to develop the exhibits.
*Total Floor Space 29,412㎡
Activities in Tokushima, the birthplace of our company
As a company originating from Tokushima, we are keen to promote traditional Tokushima culture, and the most well-known aspect of Tokushima culture has to be the “Awa Odori.” Boasting 400 years of history, the Awa Odori is the most famous of many dance festivals held across Japan. At Awa dance events, each team is known as a “ren,” and every year, four ren groups from the Otsuka Group join the festival. The first group is the “Otsuka Ren,” which consists of more than one hundred workers from Otsuka Pharmaceutical. The second group is the “Otsuka Uzumaki Ren,” which inherited its name from the oldest ren from Naruto City, and consists of members from Otsuka Pharmaceutical Factory, Inc. The third group is the “Tiovita Ren,” from Taiho Pharmaceutical, which has a very friendly atmosphere. Finally, taking its name from the Japanese word for ‘energetic,’ the “Otsuka Hatsuratsu Ren,” which celebrated its 30th anniversary in 2016, is comprised of members from Otsuka Chemical Co., Ltd., Otsuka Warehouse Co., Ltd., and Otsuka Foods.
As well as dancing, members of the ren also play musical instruments, such as shamisen, gongs, drums, and flutes. Learning how to play these instruments, as well as learning the dance moves, creates new challenges for our staff—everyone takes it seriously, making the upmost effort to give the best performance possible so that both participants and onlookers have the most memorable experience possible.
Every year, during the Awa dance season, Otsuka Pharmaceutical, with the help of the local authorities, holds the free outdoor concert “Exciting Summer in WAJIKI” on the premises of the Tokushima Wajiki factory. This concert started in 1990, the year following the founding of the town of Wajiki (which in 2005 became incorporated into the new town of Naka), with the hope that with the help of young people from the local authorities, industries, and associations, we could transform the rural city into a place where young people could come together. This year (2019), around 3,500 people from all over the country attended the concert. In addition, on the eve of the Awa dance festival, the “Oronamin C Drink Presents Awa Dance Sound Festival”, another free concert, has been held every year in Tokushima City since 1990. The show boasts many different artists and genres, and people of all ages enjoy a fantastic summer night of music.
Contribution to the local communities through sports
The J-League soccer team Tokushima Vortis was formed in 2004 to give the local community something new and exciting in the field of sports.
Tokushima Vortis was initially founded as the Otsuka Pharmaceutical soccer team in 1955, but changed its name and joined the J-League in 2005. Since 2005, the Otsuka group has continued to sponsor the team and offer support through giving the athletes advice about their health and nutrition, as well as providing support for events held at their home stadium.
Outside of playing soccer, the team also works hard to help and bolster Tokushima Prefecture. Among these activities is the holding of soccer classes for many different age groups, from children to senior citizens. The team has also been working with Otsuka Pharmaceutical and Mima City on a new project, the Vortis Conditioning Program, the first example of an SIB* involving a J-League team in a healthcare field program. Athletes and coaches from Tokushima Vortis have been working together with the local residents, particularly those of the older generations, to promote general health and fitness and establish positive new exercise routines for people to improve their motor functions.
*SIBs, or Social Impact Bonds, are outcome-based programs where private funds are used for initiatives that address social challenges. Governmental departments then later reimburse or subsidize the costs according to the program’s level of success.
The Otsuka Pharmaceutical Track and Field Club was established in 1990, and it sends male and female athletes to represent Japan at international championships. Outside of the club’s training sessions, the members contribute to the local community by holding track and field classes for residents. Furthermore, from 2016, with the help of the Tokushima Track and Field Association, we have been holding the Tokushima Athlete Meeting, trying to encourage and support junior athletes in Tokushima Prefecture.
These are just a few examples of the wide range of Otsuka group supported sports-related projects we work on to contribute to the development of local communities.